Responsibilities:

• Driving and leading social strategy, creation and execution for platforms including Facebook, X, Instagram, TikTok, RED
• Management of the brand's social always-on content, working closely with in-market leads and agencies to ensure consistent brand message, Scoot's tone-of-voice and brand guidelines to result in strong top-of-mind recall for Scoot 
• Community management of Scoot's social media pages, including scanning of direct messages, comments and complaints to manage responses and overall channel health
• Providing social media promotional support for internal teams e.g. cabin services or network planning 
• Supporting with social listening and analysis, identifying trends and monitoring competitor activities to help inform strategies for Scoot
• Overseeing project timelines and implementation dates, ensuring timely delivery of all projects as planned
• Providing guidance and mentorship to younger team members, helping them with their personal development and growth 

Requirements:

• Academic requirement: Degree preferred
• 6-8 years of direct experience in brand/social communications managing multiple social media accounts, in a creative agency or on the client front. SEA market experience is a minimum, global market experience a plus.
• Proven experience developing marketing and communications campaigns, including but not limited to social media, content strategy and PR-led campaigns 
• Clear and engaging storyteller who is able to build a good narrative 
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Conceptual and intuitive thinker with business acumen
• Infectious energy and enthusiasm; able to inspire and excite
• Comfortable working with ambiguity and without complete information
• Independent self-starter and excellent communicator
• Having aviation, travel or hospitality industry experience, project management is a bonus